We founded Frame Today in 2005 with one goal: to help you capture and protect the moments that matter. Since then, we've grown into Australia's largest framing retailer, with stores across NSW and QLD helping thousands of customers turn photos, artwork and treasured keepsakes into lasting wall pieces.
Live life, love life, and cherish your memories.
Our Story
Michael and Lucy started Frame Today in 2005 with a single store and a simple belief: every framed piece deserves the same care you'd give it yourself. That belief still runs through every one of our stores today, each staffed by qualified framing consultants who guide you from your first idea through to a finished piece, framed and ready to hang.
Our Qualified Framers
Every Frame Today framing consultant is trained to a national standard. Our framers complete, or are actively working towards, the nationally recognised Certificate III in Picture Framing (MSF30518), on top of our own in-house training program, and are proud members of the Picture Framers Association (PFA). It's why we can back every frame with real expertise, not just a promise. Learn why a qualified framer matters.
Thinking about a career in framing? We'll train you towards this same nationally recognised qualification. See our current opportunities.
Craftsmanship & Materials
Our scale gives us buying power, and buying power means one of the largest ranges of frame finishes, colours and timber materials in Australia, without compromising on quality. Where it matters, we'll guide you towards conservation-grade options that protect your artwork and mementos for the long term, pairing the latest framing technology with old-fashioned craftsmanship.
Our Lifetime Guarantee
We're confident enough in our service, materials and craftsmanship to back every frame with a lifetime guarantee. See our warranty.
Visit a Frame Today Store
With stores across Sydney, Brisbane, the Southern Highlands, Central Coast, Newcastle and the Hunter, there's a Frame Today near you.