Originally published 4 September 2024, updated 22 September 2026
4×6" is still the most common photo print size in Australia, but plenty of formats are in everyday use - from wallet-sized prints to large 20×30" wall pieces. Here's every standard photo size at a glance, in inches and cm, along with which ones Frame Today stocks ready-made frames online and in store.
Standard Photo Print Sizes
Size (inches) | Size (cm) | Frame Today ready-made? |
|---|---|---|
4 × 6" | 10.2 × 15.2 cm | Multi opening photo frame |
5 × 7" | 12.7 × 17.8 cm | 3 opening photo frame |
6 × 8" | 15.2 × 20.3 cm | 4 opening photo frame |
8 × 10" | 20.3 × 25.4 cm | Fits 11x14 photo frame online & instore |
8 × 12" | 20.3 × 30.5 cm | Custom frame |
11 × 14" | 27.9 × 35.6 cm | Photo frame online & instore |
12 × 16" | 30.5 × 40.6 cm | Photo frame online & instore |
16 × 20" | 40.6 × 50.8 cm | Photo frame online & instore |
20 × 24" | 50.8 × 61.0 cm | Photo frame online & instore |
20 × 30" | 50.8 × 76.2 cm | Photo frame online & instore |
Not sure which size is right for your photo, or need something in between these standard sizes? Read on for how print sizes have evolved with digital and phone photography, and how to choose the best fit for framing - or get a custom frame made to your exact size if you don't see it above.
Understanding Standard Photo Print Sizes
Standard photo print sizes refer to commonly used dimensions for printed photographs. These sizes have been established over time based on the typical aspect ratios of camera sensors and popular formats. Here are some of the most common standard photo print sizes:
- 4x6 inches: One of the most popular sizes, especially for family photos and casual snapshots. The 4x6 size closely matches the aspect ratio of most digital cameras, making it a convenient choice for printing.
- 5x7 inches: Slightly larger than 4x6, the 5x7 size is often used for portraits and small group photos. It offers a little more space to showcase details without being too large.
- 8x10 inches: This size is commonly used for professional portraits and gallery prints. The 8x10 size is often chosen for framing and display due to its substantial presence.
- 11x14 inches: A popular size for larger portraits and gallery prints, the 11x14 size provides a striking visual impact, making it suitable for wall displays.
- 16x20 inches: Ideal for posters and large prints, the 16x20 size is often used for special occasions or to make a bold statement with a photograph.
- 20x30 inches: This large format is typically used for posters, promotional displays and art photography. It offers an impressive visual presence and is often chosen for professional and artistic purposes.
The Evolution of Photo Print Sizes with Digital Photography
With the advent of digital photography, the concept of standard photo print sizes has expanded. Digital cameras and smartphones capture images in various aspect ratios, often differing from traditional film cameras. As a result, new photo print sizes have emerged to accommodate these variations, but understanding aspect ratios is important when selecting alternate or custom print sizes.
Digital photos often have an aspect ratio of 3:2 or 16:9, leading to the popularity of sizes like 4x6 and 4x5.3 inches. Additionally, square prints (like 5x5 or 8x8 inches) have gained popularity due to social media platforms like Instagram, which often feature square image formats. When choosing to print a square photo, the image will need to be cropped so you need to consider which part of the photo you are editing out.
The flexibility of digital photography also allows for custom sizes, enabling photographers and enthusiasts to print their photos in unique dimensions tailored to their specific needs. This versatility has expanded the options available for displaying photos, both in physical form and online.
The Influence of Phone Photography on Print Sizes
Smartphone photography has revolutionised the way we capture and share images. With the convenience of high-quality cameras built into our phones, people are taking more photos than ever before. This shift has influenced the standard photo print sizes, as the aspect ratios of smartphone cameras can differ significantly from traditional cameras.
Common smartphone camera aspect ratios include 4:3 and 16:9, which correspond to print sizes like 4x5.3 and 4x7 inches. The growing trend of vertical (portrait) photography has also led to an increased demand for prints in vertical formats, aligning with the way many smartphone photos are taken.
Additionally, the rise of instant printing services, such as those offered by Target photo printing, BigW photos and of course our own Print & Frame Print Studio, has made it easier than ever to print photos directly from your smartphone. These services often provide options to print in standard sizes or create custom prints, allowing for greater flexibility in choosing how to display your memories.
Which size fits your photo?
Your photo's ratio | Nearest standard size | What happens |
|---|---|---|
3:2 (most cameras) | 4x6, 6x9 | Fits natively - no crop |
4:3 (many phone photos) | 8x10, 11x14 | Slight crop off one edge |
16:9 (widescreen/video-style) | 4x7, custom panoramic | Noticeable crop at 6×4/10×8 |
1:1 (square, social) | 5x5, 8x8 | Fits natively - no crop |
Not sure which of these your photo is? Use our online print & frame service to select, crop and choose the best standard size for your photo.
Know your size? Let's get it printed and framed
Upload your photo and we'll print it on fine-art paper trimmed exactly for framing - then mat, frame and ship it to your door - no second trip to a frame shop.
Print & Frame My Photo >
Getting Your Photos Printed: Target Photo Printing or Big W Photos vs Frame Today Print Studio
Once you've settled on a size, there's still a choice to make. Not just where you print it, but whether that's the only stop. Target Photo Printing and Big W Photos are both fast, inexpensive options if all you need is a print in your hand. But what about the frame? That's a second purchase, a second trip, and a second chance for the size and the mat to not quite line up. Frame Today can print and frame in the same order, on paper chosen specially for framing, not just off a photo-kiosk printer.
Target / Big W Photos | Frame Today Print Studio | |
|---|---|---|
Printing | Standard photo paper, walk-in or online | Archival fine-art paper, Epson - optimised for framing |
Framing | Not included - separate purchase | Matted & framed in the same order |
Trips required | 2 - first print, then frame | 0 - online, 1 - instore |
Best for | A cheap print you'll mount or frame yourself | A framed photo worthy of your wall |
If your photo is headed for your wall, there's no reason to make two trips out of it.
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Skip the trip between the print shop and the frame shop
Wherever you print - Target, Big W, or your own printer - you're still holding a loose photo afterward. Frame Today's Print & Frame service prints and frames in one order, on paper chosen for how it'll actually look on your wall.

