Date Published: 12/15/2020
New Frame Today eCommerce Website
Frame Today has launched a new e-commerce enabled website which takes its picture framing brand national. Now all Australians can shop from a great range of quality picture, poster and photo frames and gift cards, and have them delivered to their door, anywhere in Australia!
"This project signals a significant shift towards taking our brand nationally” says Frame Today’s founder and Managing Director, Michael Tarrant. "We have been working hard for a number of months with our developer to build a mobile friendly website with eCommerce capabilities". The new website takes an API first approach which means that future integrations with Point of Sale (POS) software, accounting SAAS applications and marketing platforms is possible.
The new mobile friendly design was need to cater for an increasing number of mobile and table users. "The previous site had served us well but there was a gap between our great in-store Customer Experience and our previous website.” This has now changed and with planned updates, our customers and purchase online, find their nearest store and learn about wall decor and framing design via our new content hub.
The launch of the new website in November includes a secure online store with a number of beautifully crafted Everyday Essential ready-made frames in a range of sizes and styles. Customers can also order gift cards valid for 3 years in a range of denominations to suit any gifting budget.
There are plans to increase the product range in the online store to include more poster and photo frames, DIY jersey frames and more new mirrors.